Job Title: Ecommerce Web & Optimization Specialist

Department: Consumer Marketing

Reports to: Marketing Operations Manager

Hours Available: M-F 8:30 am-5:30 pm EST (1-hour unpaid lunch break)

FLSA Class: Exempt

EEO1 Classification: Professionals

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $70,000 - $90,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 5

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Job Summary:

The Ecommerce Web & Optimization Specialist is a hands-on execution role responsible for the day-to-day performance, accuracy, and optimization of BEDGEAR’s Shopify ecommerce experience. Working closely with the Ecommerce Manager and Consumer Marketing team, this role owns site hygiene, product uploads, and the CRO roadmap while executing front-end updates using HTML, CSS, and Shopify Liquid. This position blends technical execution with data-driven optimization, requiring a strong understanding of UX, ecommerce best practices, analytics, and emerging AI-powered tools used for reporting, insight generation, and performance optimization. The ideal candidate is detail-oriented, curious, and continuously looking for ways to improve the customer experience and conversion performance.

Essential Functions (included but not limited to):

Conversion Rate Optimization (CRO) & User Experience

• Own overall site hygiene, ensuring content accuracy, functional integrity, merchandising alignment, and a consistent, high-quality user experience.
• Ensure product detail pages are optimized for UX, conversion, SEO/GEO, and clear performance-based storytelling.
• Develop and maintain the CRO roadmap by identifying, prioritizing, and executing optimization opportunities.
• Analyze user behavior, engagement patterns, and friction points using GA4, Microsoft Clarity, and related analytics tools.
• Recommend and implement UX and content enhancements that improve conversion, engagement, and discoverability.

Web Execution & Ecommerce Operations

• Execute front-end ecommerce updates using HTML, CSS, and Shopify Liquid in support of merchandising, promotions, and optimization initiatives.
• Manage product uploads, updates, and site content changes with a high level of accuracy and attention to detail.
• Partner with Ecommerce, Marketing, and Creative teams to translate business and design requirements into functional site execution.
• Test and validate site changes prior to release to ensure accuracy, functionality, and consistency across devices.
• Support ecommerce operational needs related to launches, promotions, and seasonal initiatives.

Reporting, Analytics & AI Enablement

• Track and measure performance of CRO initiatives, site updates, and content changes, reporting results and insights.
• Organize, analyze, and summarize ecommerce performance data using Excel, GA4, and other analytics platforms.
• Leverage AI-powered tools to assist with reporting, performance analysis, content optimization, and insight generation.
• Communicate findings and recommendations to the Ecommerce Manager to inform optimization priorities and roadmap planning.

Development & Technical Execution

• Execute ongoing site enhancements including landing pages, navigation updates, merchandising adjustments, and promotional content aligned with SEO and GEO best practices.
• Identify, troubleshoot, and resolve site issues related to layout, responsiveness, usability, performance, and search visibility.
• Implement and quality-assure Shopify theme updates while maintaining site stability and scalability.
• Ensure cross-browser and cross-device compatibility through structured testing and issue resolution.
• Maintain documentation and standardized workflows for site updates, releases, and recurring development tasks.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills:

• Hands-on Shopify administration and front-end site execution
• HTML, CSS, and Shopify Liquid development
• Conversion rate optimization and UX best practices
• GA4 and Microsoft Clarity analysis
• Ecommerce product page optimization and merchandising execution
• Data organization and reporting using Excel
• Familiarity with AI-assisted tools for analytics, reporting, and optimization
• Attention to detail with strong quality control and testing discipline
• Ability to manage multiple priorities in a fast-paced ecommerce environment

Minimum Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Web Development, or a related field preferred.
• 2–4+ years of experience in ecommerce, web optimization, or digital marketing roles.
• Proven experience owning and executing CRO initiatives.
• Experience collaborating with design tools such as Figma.
• Familiarity with A/B testing methodologies and ecommerce experimentation.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!