Job Title: Manager – eCommerce & Digital Experience  

Department: Consumer Marketing

Reports to: Director – Consumer Marketing

Hours Available: M-F 8:30 am-5:30 pm EST (1 hour lunch break)

FLSA Class: Exempt

EEO1 Classification: First/Mid Level Officials and Managers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 6

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.
 

Job Summary:

The Manager, eCommerce & Digital Experience is responsible for managing the performance, optimization, and day-to-day commercial execution of BEDGEAR’s direct-to-consumer website. This role oversees digital merchandising, promotional implementation, conversion rate optimization (CRO), and user experience enhancements to ensure a high-performing online storefront. Working cross-functionally with Marketing, Creative, Merchandising and Design teams, the Manager translates campaign strategy and product positioning into effective digital execution that supports revenue growth and customer engagement. While this role directly influences DTC performance, long-term digital strategy and full P&L ownership remain at the leadership level.

Essential Functions (included but not limited to):

• Monitor and improve key performance metrics including Conversion Rate (CVR), Average Order Value (AOV), revenue per session, and checkout completion rate.
• Manage homepage hierarchy, product prioritization, and seasonal merchandising updates to optimize customer journey flow.
• Execute bundle configurations, cross-sell modules, and upsell placements to improve attach rate and AOV.
• Implement promotional updates across homepage, PDPs, category pages, cart, and checkout experiences.
• Develop and manage the A/B testing roadmap in partnership with marketing leadership.
• Identify funnel friction points and coordinate UX enhancements to improve conversion and engagement.
• Oversee front-end optimization initiatives in collaboration with Shopify.
• Maintain working knowledge of Shopify themes, applications, integrations, and QA best practices.
• Align landing page experiences with Paid Media campaigns to ensure consistency and conversion optimization.
• Coordinate promotional timing and execution with Lifecycle & Retention teams.
• Maintain rigorous QA standards across pricing, promotions, product content, and site updates.
• Support product launch readiness, ensuring cross-functional alignment and execution accuracy.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills:

• Strong understanding of DTC ecommerce operations and performance drivers.
• Experience managing digital merchandising and homepage strategy.
• Shopify platform knowledge (themes, apps, integrations) required.
• Experience collaborating with developers and overseeing QA processes.
• Shopify theme development experience (Liquid, HTML, CSS, basic JavaScript) preferred.
• Knowledge of CRO methodologies and A/B testing platforms.
• Ability to analyze web performance data (GA4 or equivalent).
• Strong organizational, prioritization, and project management skills.
• Detail-oriented with a strong sense of commercial impact.

Minimum Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of experience in ecommerce or DTC operations.
• Experience managing Shopify storefronts strongly preferred.
• Experience in consumer products or retail brand environments preferred.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!