Job Title: Product Marketing Manager

Department: Consumer Marketing

Reports to: Director – Consumer Marketing

Hours Available: M-F 8:30 am-5:30 pm EST (1 hour lunch break)

FLSA Class: Exempt

EEO1 Classification: First/Mid-level Officials and Managers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 6

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Job Summary:

The Senior Product Marketing Manager is responsible for translating Merchandising-defined product positioning into compelling, consistent, and revenue-driving narratives across DTC, retail, marketplaces, and paid channels. This role leads product messaging execution, launch asset strategy, competitive monitoring, and claims alignment to ensure assortment and pricing decisions are clearly and effectively communicated across all customer-facing touchpoints. The role supports commercial performance through strong narrative execution but does not define core positioning strategy or own SKU planning.

Essential Functions (included but not limited to):

Product Messaging & Positioning Execution

• Translate Merchandising-defined positioning into clear, differentiated, and channel-ready messaging.
• Develop product value propositions, feature-to-benefit articulation, and supporting proof points.
• Establish and maintain consistent messaging hierarchies across DTC, retail, marketplaces, and paid channels.
• Refine messaging based on competitive insights, customer feedback, and performance trends.

Launch Messaging & Cross-Channel Alignment

• Lead messaging development for new product launches across all customer-facing channels.
• Create structured launch briefs to guide Creative, eCommerce, Paid Media, Retail and Marketing teams.
• Ensure launch asset readiness and alignment across digital and retail environments.
• Partner cross-functionally to support coordinated go-to-market execution.

Competitive Intelligence & Claims Governance

• Monitor competitor positioning, claims, assortment strategies, and pricing tiers.
• Maintain competitive battlecards and comparison tools for internal teams.
• Ensure product claims are accurate, compliant, and consistent across all touchpoints.
• Identify and resolve claim discrepancies proactively.

Retail & Commercial Enablement

• Develop sell-in storytelling materials and product education tools to support Retail Marketing.
• Provide structured messaging toolkits to internal stakeholders to drive consistency and clarity.

eCommerce & Marketplace Collaboration

• Partner with eCommerce to maintain messaging integrity across PDPs, category pages, and marketplace listings.
• Support copy optimization efforts aligned with engagement and conversion objectives.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills:

• Strong ability to translate product features into compelling customer-facing benefits.
• Experience developing structured launch messaging toolkits and briefs.
• Strong written communication and storytelling skills.
• Ability to partner effectively with Merchandising and Marketing teams.
• Experience supporting cross-channel product launches.
• Highly organized with strong attention to detail and messaging consistency.
• Ability to analyze competitive positioning and articulate differentiation clearly.

Minimum Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 4–7 years of experience in Product Marketing, Brand Marketing, or Category Marketing.
• Experience working alongside Merchandising or Commercial teams.
• Experience in consumer products or retail environments preferred.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!