Job Title: Product Marketing Specialist

Department: Brand Experience 

Reports to: Director of Brand Experience 

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $65,000 - 90,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

Job Summary:

The Product Marketing Specialist plays a vital role in connecting BEDGEAR’s innovative performance bedding products with consumers through strategic storytelling, data-driven insights, and seamless go-to-market execution. This role supports the entire brand portfolio, leading initiatives that bridge product development, marketing, and sales to ensure every product launch and lifecycle phase drives awareness, engagement, and sales growth.

Working as an individual contributor, the Product Marketing Specialist will partner cross-functionally with Brand Marketing, Product Development, Merchandising, Sales, and Brand Experience teams to bring products to market effectively, communicate their unique value, and measure their success in market. The ideal candidate is detail-oriented, creative, and analytical—with a passion for understanding both products and people.

Essential Functions (Included but not limited to):

• Go-to-Market Strategy: Support the planning and execution of product launches across channels, ensuring clear positioning, consistent messaging, and alignment with brand and sales strategies.

• Market Research & Insights: Conduct competitive and consumer research to identify opportunities, trends, and insights that inform product positioning and marketing decisions.

• Product Positioning & Messaging: Develop compelling product narratives and ensure messaging consistency across all internal and external touchpoints.

• Sales Enablement: Create and maintain product collateral, training decks, and sales tools that help internal teams and retail partners communicate BEDGEAR’s product advantages.

• Cross-Functional Collaboration: Partner with Product Development, Brand Marketing, and Merchandising to translate technical product details into benefits that resonate with customers and sales teams.

• Packaging & Pricing Support: Collaborate on product packaging updates, pricing strategy, and promotional alignment to ensure market competitiveness and brand consistency.

• Performance Tracking: Monitor product performance post-launch, analyzing sales trends, consumer feedback, and market data to inform future product and marketing strategies.

• Process Optimization: Help improve internal workflows related to product communication, launch tracking, and sales enablement documentation.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Minimum Requirements:

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Knowledge, Skills, and Abilities:

• 2–4 years of experience in product marketing, brand marketing, or a related role—preferably within consumer goods or lifestyle brands.

• Strong understanding of go-to-market planning, product positioning, and competitive analysis.

• Proven ability to manage multiple projects, timelines, and stakeholders.

• Exceptional written and visual communication skills with a sharp eye for detail and storytelling.

• Proficiency with Microsoft Office Suite (Excel, PowerPoint), and familiarity with CRM, analytics, and project management tools (e.g., Jira, Teams, Asana, or similar).

• Ability to interpret and leverage data to support recommendations and decision-making.

• Passion for innovation, performance, and enhancing consumer experience through great products.

Physical Requirements:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on merit, qualifications, and business needs.