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| Title: | Brand Marketing Manager (Digital Focus) |
|---|---|
| ID: | 100383 |
| Department: | Marketing |
| Location: | Farmingdale, NY |
Title: Brand Marketing Manager (Digital Focus)
Location: Farmingdale, NY
Job Type: Full Time
Schedule: M-F 8:30am-5:30pm (1 hour lunch break); may need additional availability on occasion for special projects etc.
Starting Salary: $78,280 - 131,840
Classification: Exempt
Why Work @ BEDGEAR?
If you're looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:
HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN
About the Position:
The Brand Marketing Manager is a pivotal role that collaborates closely with the Brand Experience Director, Creative Director and Product team to manage and execute the BEDGEAR brand experience across key touchpoints, including retail environments, showrooms, and digital platforms. This position will focus on the management of our digital products and the strategic management of brand assets to ensure consistency and optimization across all brand interactions. You will play a critical role in bringing the BEDGEAR brand to market through innovative digital solutions that deliver a unique omni-channel experience for the consumer that reflects the premium position and innovative culture of the brand.
What's Expected (including but not limited to):
- Develop digital product solutions that enhance BEDGEAR's performance across retail and online channels.
- Drive consumer engagement and satisfaction through app solutions that support the consumer product experience in home.
- Oversee brand projects that support the management and deployment of digital assets across all channels.
- Collaborate with brand experience director to identify and develop strategic opportunities to leverage digital solutions to drive brand performance, revenue and optimization across internal and consumer facing touchpoints.
- Participate in cross-functional meetings to devise marketing strategies for new product launches and existing products, with a specific focus on digital initiatives.
- Implement marketing materials across channels with effective distribution processes, prioritizing digital asset management.
- Provide direction and request updated assets from creative teams, as related to the specific solutions that you own.
- Execute brand training for sales, marketing, and sales support departments, focusing on digital tools and assets.
- Work with the brand experience and creative director to establish a cohesive communication strategy for the brand across in-store and digital touchpoints, ensuring that new assets align with the established strategy.
- Take ownership of the brand by ensuring all marketing materials meet required standards and objectives, with a strong emphasis on digital deliverables.
- Project manage the distribution of promotional materials across all channels.
- As needed, support additional brand experience and retail activation initiatives as a backup within the department.
- Use independent judgment to effectively prioritize, organize, and delegate work orders.
- Assist in additional projects as requested by management.
Minimum Requirements:
- Must be 18 years of age or older
- HS Diploma or GED
- Must be legally authorized to work in the United States and have IDs needed to verify
- English proficient (reading, writing, speaking, comprehension)
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field is highly preferred.
- 3-5 years’ experience in creative, marketing or retail management role
- Experience managing digital solutions within a marketing organization
- In-house experience (opposed to agency only) highly preferred.
- Experience with brand management, retail development
- Must have experience working in a fast-paced office.
- Vendor sourcing and management experience
- Creative thinker with the ability to translate brand values into engaging digital experiences.
- Strong collaboration skills with the ability to work effectively with internal teams and external vendors.
- Excellent written and verbal communication skills.
MUST HAVE...
Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable;strong follow up skills; interpersonal skills; excellent communication skills; budget management; problem solving skills;
BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!
About BEDGEAR® PERFORMANCE®
Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!
Learn more at bedgear.com.
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