Title: Influencer Marketing Manager
Location: Farmingdale, NY
Job Type: Full Time
Schedule: M-F 8:30am-5:30pm (1 hour lunch break); may need additional availability on occasion for special projects etc.
Salary: Commensurate with Experience, Benefits, PTO, 401k
Classification: Exempt
 

About BEDGEAR® PERFORMANCE®

As the only brand of Performance®, BEDGEAR® launched in 2009 with professional-grade bedding products designed to help Olympians and other career athletes prioritize sleep as part of their training regimens. In 2011, the company introduced personalized fit pillows and mattresses to consumers, touting a proprietary fitting process for 100% of each individual’s total sleep comfort, based on their sleep position and body frame. BEDGEAR is sought-after for their patented airflow layers, the world’s first moisture management fabric technologies, and personalized fit components, which create a more awake population. The brand has stayed true to its roots, becoming the choice of more than 15 professional and national sports teams and more than 200 individual athletes and opinion leaders, including the New York Road Runners, hosts of the world’s largest marathon, the TCS New York City Marathon. A proud manufacturer in the USA, BEDGEAR focuses their innovation on being additive to growing local community and maintaining strong specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 190 U.S. and worldwide patents and trademark registrations and pending applications. This thriving international presence has empowered BEDGEAR to grow beyond borders to a global footprint from which they’re fostering a vision of World Peace through commerce. Sleep Fuels Everything®! Learn more at bedgear.com.

 

Summary: The Influencer Marketing Manager will manage the Influencer Channel to connect the BEDGEAR brand with targeted social media influencers to promote their content, products and stories online. The Influencer Marketing Manager is responsible for identifying, implementing and managing influencer strategies to assist in the achievement in our digital marketing and eCommerce objectives.

Job Duties (including but not limited to):

• Use research, competitive analysis, brand standards, and your knowledge of social media best practices to formulate an effective influencer marketing strategy and roll out plan
• Compile campaign targeting for a specific audience, social media platform and budget
• Recruit, book and manage collaboration with influencers and brand ambassadors on paid and earned media campaigns
• Coordination of proposals for services needed to execute influencer marketing strategies
• Evaluate effectiveness of existing influencer campaigns and strategies
• Operationalize and establish processes for scaling the Influencer marketing practice
• Drive innovative short-form content strategies across all social mediums: video, motion graphic, animation, still and text
• Stay informed on platform and legal updates. Ensure the team is compliant across all legal requirements, privacy, brand and platform restrictions.
• Lead all aspects of timelines and onsite operations, content collection, approvals and timely posting of all influencer content.
• Assist with other projects and duties as assigned.

Minimum Requirements:

• Must be 18 years of age

• Must be legally authorized to work in the US

• High-school Diploma or GED

• English Proficient (reading, writing, speaking/listening, comprehension)

• Ability to travel up to 10% of time

Education/Experience/License Requirements:

• Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
• Must have a minimum of 2 years as a social media specialist or influencer marketing manager representing a company brand account on Facebook, Instagram and Twitter
• Must be able to create, implement and manage influencer marketing budgets
•  Expert knowledge of various social media platforms; Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, etc
•  Must demonstrate ability to work with influencers to build channel-specific strategies and negotiate successful agreements between brands and influencers
•  Must be able to identify, interpret, report and communicate key performance metrics, indicators and influencer marketing trends to colleagues and executives
• Base knowledge of industry standard pricing for influencer hires
• Has the ability to provide big picture strategic thinking, vision and insights to drive big ideas and initiatives
• Be able to take direction and be open to feedback and constructive criticism
• Passion for working in a creative and analytical environment

MUST HAVE...

Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable; negotiation skills; strong follow up skills; interpersonal skills; excellent communication skills; creative writing skills; attention to detail and process orientation; problem solving skills; must have thorough understanding of company’s confidentiality agreement

MUST BE...

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the e-verify program!