About BEDGEAR® PERFORMANCE®

Founded in 2009, BEDGEAR® is the rapid growth global lifestyle brand of PERFORMANCE® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in national retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the USA Women’s National Ice Hockey Team. You can’t cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®! Learn more at bedgear.com

Summary: The Content Strategist will maximize impact of corporate communications and content by copywriting, proofing, editing, monitoring, distributing and tracking all company content across various platforms, i.e. print marketing collateral, packaging, and digital copy (web & social). As the point person for all copy, this role is integral in maintaining brand integrity.

Essential Functions (includes but is not limited to):

• Develop and maintain new content related to products (packaging, product knowledge, sales sheets, etc)
• Ensure that all product/marketing descriptions match the company mission and purpose
• Develop strong knowledge of BEDGEAR products, target audience, competitors and industry
• Write clear, concise and grammatically correct copy
• Review copy development with marketing and brand management to ensure that the brand message is carefully managed and communicated
• Continuous review of packaging, PK sheets, and web content to ensure consistency – including review of BEDGEAR product descriptions on 3rd party (retailer) websites.
• Update and maintain brand standards guide for brand copy
• Write optimized web copy, product descriptions and blog posts for BEDGEAR website
• Create copy for marketing collateral for print and digital use such as email marketing, advertising postcards, flyers, handouts etc.
• Write social media campaign content
• Review/edit other materials as created by various departments to ensure content and voice is on brand.
• Consistently produce compelling, original, creative copy solutions that satisfy several brand strategies
• Assist with other projects and duties as assigned.

Qualifications/Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Computer savvy; proficient with Microsoft Office

Education/Experience/License Requirements:

• Bachelor's degree in a related field of study or equivalent working experience
• 3+ years of experience in a marketing or creative services department that specializes in product marketing as well as digital marketing
• Excellent grammar, diction, and syntax
• Proven ability to generate technical and romance copy
• General understanding of SEO
• Working knowledge of various social media platforms
• Demonstrated high level of creativity

**MUST HAVE...

Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable; ability to provide big picture strategic thinking, vision and insights to drive big ideas and initiatives; strong follow up skills; ability to take direction and openness to feedback and constructive criticism; interpersonal skills; attention to detail; problem solving skills; passion for working in a creative and analytical environment.

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the e-verify program!