Job Title: Growth Manager

Department: Consumer Marketing

Reports to: Director – Consumer Marketing

Hours Available: M-F 8:30 am-5:30 pm EST (1 hour lunch break)

FLSA Class: Exempt

EEO1 Classification: First/Mid-Level Officials and Managers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 6

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Job Summary:

The Growth Manager is responsible for driving efficient customer acquisition and paid media performance to support profitable revenue growth. This role leads paid acquisition execution across digital channels, manages channel-level CAC and ROAS performance, and drives structured experimentation to improve marketing efficiency. Partnering closely with eCommerce, Lifecycle, Product Marketing, and Integrated Communications, the Growth Manager ensures paid campaigns are aligned with onsite experience, promotional strategy, and funnel optimization initiatives. This role owns paid channel performance within approved budget parameters but does not hold full-funnel revenue accountability or overall marketing budget authority.

Essential Functions (included but not limited to):

Paid Acquisition Strategy & Execution

• Develop and execute paid media strategies across Meta, Google, TikTok, and emerging acquisition platforms.
• Manage campaign structure, audience segmentation, bidding strategies, and creative testing.
• Optimize toward CAC and ROAS targets.
• Allocate channel budgets within approved spending parameters.
• Identify scaling opportunities and efficiency improvements.

Performance & KPI Management

• Track channel-level KPIs including CAC, ROAS, CTR, CVR, and revenue contribution.
• Monitor daily, weekly, and monthly performance pacing.
• Prepare and maintain performance reporting dashboards.
• Identify performance anomalies and implement corrective actions.
• Provide data-backed recommendations to marketing leadership.

Experimentation & Testing

• Develop and manage a paid-focused testing roadmap (creative, audience, offer).
• Coordinate landing page A/B tests with the eCommerce team.
• Test promotional messaging effectiveness in acquisition campaigns.
• Evaluate incrementality in partnership with analytics support.
• Maintain documentation of testing hypotheses, results, and learnings.

Cross-Functional Collaboration

• Align landing experiences with eCommerce and UX partners.
• Coordinate promotional timing with Lifecycle & Retention teams.
• Partner with Marketing team to ensure paid messaging accuracy.
• Provide demand forecasting insights to marketing leadership.
• Collaborate with Integrated Communications on campaign alignment.

Budget Oversight

• Manage channel-level budget allocation within approved marketing guardrails.
• Recommend media mix shifts based on performance data.
• Monitor spend efficiency and pacing.
• Escalate strategic budget recommendations to leadership as appropriate.

Channel Expansion & Innovation

• Identify and test new acquisition channels or platforms.
• Evaluate emerging media formats (CTV, programmatic, influencer whitelisting).
• Stay current on privacy regulations and platform changes impacting acquisition.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills:

• Advanced experience with Meta Ads, Google Ads, TikTok Ads, and other paid acquisition platforms.
• Strong analytical capability (GA4, platform analytics, attribution tools).
• Experience building structured testing roadmaps and experimentation frameworks.
• Understanding of attribution models and media mix impact.
• Familiarity with Shopify and eCommerce funnel mechanics preferred.
• Strong Excel and performance modeling capabilities.
• Ability to communicate performance insights clearly to leadership.

Minimum Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.
• 4–7 years of experience in paid media or performance marketing roles.
• Experience in DTC or retail-driven brands preferred.
• Experience managing $1M+ annual paid media budgets preferred.