Job Title: Manager - Brand & Messaging

Department: Brand Experience

Reports to: Director – Brand Experience

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

FLSA Class: Exempt

EEO1 Classification: Professional

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $73,388 - $125,248 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 5

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

Summary: The Manager - Brand & Messaging will be responsible for the direction and documentation of the overall brand strategy. They will oversee the seamless integration of cohesive brand strategies across the wholesale channel and partner cross-functionally with the consumer marketing team on brand awareness activities. Their role involves storytelling, analyzing consumer behavior, utilizing data to personalize experiences, and collaborating with cross-channel teams. They will be responsible for the production of foundational brand communication documents which will foster a consistent brand identity and allow the production of creative assets to scale with clear guidelines.

Key Responsibilities:

• Brand strategy development
  • Leads brand steering committee activities to manager corporate brand strategy    
  • Production of core brand documents including but not limited to brand standards and guidlelines, messaging docs, master brand deck, etc
• Positioning and messaging architecture
• Tone of voice and editorial direction
• Vision for how the brand shows up across all touchpoints
  • Includes in-store expereince and online
• Partnering cross-functionally with creative, product, comms, and marketing

This job description is intended as a general guideline and should not be considered an exhaustive list of responsibilities. The Manager - Brand & Messaging may be required to perform additional duties, as well as be tasked with special projects as needed.

Qualifications/Requirements:

• Must be 18 years of age or older.

• HS Diploma or GED

• Must be legally authorized to work in the United States and have IDs needed to verify.

• English proficient (reading, writing, speaking, comprehension)

• Computer savvy; proficient with Microsoft Office

Education/Experience/License Requirements:

• Bachelor’s degree in marketing, business, or a related field.

• Minimum of 3 years of experience in brand management, omni-channel marketing, or a similar role, preferably within the wholesale or retail industry.

• Experience working with retail partners to implement omni-channel strategies that drive sales and improve customer experience.
• Demonstrated success in driving innovation within brand management strategies, leveraging technology to enhance omni-channel experiences.
• Ability to adapt quickly to industry trends, retail partner needs, and emerging technologies.
• Strong ability to collaborate across cross-functional teams, including marketing, sales, product development, and retail partners.
• Experience serving as a consultant or subject matter expert for partners, with a focus on driving innovation and enhancing consumer journeys.
• Demonstrated ability to analyze consumer behavior and data to develop personalized marketing strategies and solutions.
• Experience in leading digital product development, including ideation, roadmap creation, and cross-functional execution.
• Expertise in optimizing brand storytelling and engagement across multiple digital and physical touchpoints.

Language Skills: English proficiency required (reading, writing, speaking, comprehension). Knowledge of an additional language(s) is a plus!

Mathematical Skills: Basic arithmetic and algebra

Reasoning Ability: Solid understanding of branding and marketing communications strategies and tactics; excellent planning and problem-solving skills with limited resources; ability to effectively prioritize and project manage multiple assignments at any given time. Ability to use judgement to make important decisions.

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!