Job Title:  Strategic Partnerships Lead

Department: Strategy

Reports to: EVP -Strategy

Hours Available: M-F 8:30am-5:30pm w/hour lunch break; schedule may vary on occasion based off events/business travel

Salary Range: $71,250 - $121,600 (Actual compensation will be determined based on experience, location, and other factors permitted by law)
 

Why Work @ BEDGEAR?
If you're looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all of its team members. Keeping up with the every day challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful team mates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About the Position: The Strategic Partnerships Lead will support the EVP of Strategy. In the role, you will represent BEDGEAR and develop partnerships and sponsorship opportunities with other organizations, ranging from professional sports teams and athletes to other lifestyle brands, retail opportunities, and more. Responsible for initial connection, vetting of opportunity, negotiations, contract management and project management of internal support tasks and teams, for the execution of activities associated with the partnership. You will also assume the key relationship role to ensure maximum communication to our retail partners, amplification of our existing partnerships, as well as handle all inbound partnership requests. This lead role is directly accountable for tracking, ensuring and continuously improving ROI on all activities.

What's Expected (includes but is not limited to):

• Work with EVP of Strategy to define company’s partnership and sponsorship approach
• Set budget and goals for ROI, including awareness, revenue and profitability
• Create business development pipeline, both domestic and global through research and networking
• Provide an analytical approach to business development, leveraging data to drive decisions
• Prioritize and pursue opportunities
  • Oversee and actively involved in creation of all marketing materials related to securing conversations and presenting the brand to potential partners
  • Negotiate & close high-impact partnerships
    • Focused on driving brand awareness and impression growth, plus
    • Increasing sales and penetration of products with key retail partners
• Liaison to the BEDGEAR Marketing (Brand, Event, Digital and Public Relations) and Sales teams to ensure that partnerships and activities receive necessary promotion
• Liaison to BEDGEAR ECom / Website operations and WOW Customer Service teams as needed to ensure proper and seamless customer experience around partnerships and activities
• Measure and report on profitability and strategic outcomes of partnerships
• Collaborate with the product team on innovation and testing of existing and new products that are being brought to market
• Clerical and administrative duties related to essential functions
• Assist in additional duties/projects as requested by management

Qualifications/Requirements:

• Must be 21 years of age or older
• HS Diploma or GED and College degree
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking/listening, comprehension)
• Must be willing and able to travel up to 20% of the time
• Computer literacy with Microsoft Office Suite and Outlook proficiency

Education/Experience/License Requirements:

• Bachelor’s degree in marketing, related field, or equivalent working experience
• Proven track record of securing and managing partnerships and/or sponsorship opportunities
• Demonstrated project management experience; experience working with various project management tools
• Experience working with all internal stakeholders, seniority levels and departments

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!
 

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at www.bedgear.com